The aim of this paper is to analyze how the answers to the questions of strategic thinking can be a critical factor in business competitiveness and contribute to the success of it, considering as the theory based on industry and resource-based theory. The mother made is questioning how can you maintain the strategic mindset when evaluating the objectives and resources of the company with respect to the forces governing competition? The method used was to build an analytical relationship between strategic thinking and competitive forces to design strategies that allow internal resources considering the execution or turn contribute positively affect profitability.
Keywords: Competitive advantage, diversification, firm profit, firm. JEL: L250 Firm performance: size, diversification, and scope